DIGITAL OUTDOOR ADVERTISING

WHY ARE DIGITAL BILLBOARD ADS MORE EFFECTIVE?

SUTRA FX DIGITAL BILLBOARD ADS

 Though traditional billboards still have the ability to capture an audience, they don’t draw the same attention as digital billboards.  A study done by the U.S. Department of Transportation Federal Highway Administration found that during visible time, drivers tend to gaze at digital signs 63 percent of the time vs the 37 percent for standard billboards on urban roads.  

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